Africa Cup of Nations / Samsung Inspires Fans to ‘Show Their Spirit’ for Africa’s Biggest Football Tournament


JOHANNESBURG, South-Africa, January 30, 2012/ — Company creates spaces for fans to enjoy matches and share their passion for the game.

Samsung Electronics Co. Ltd. (, a global leader in the consumer electronics industry – and long-time supporter of African football – is rallying fans across the continent to show their passion for the game, and has launched a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations Gabon-Equatorial Guinea 2012.
Samsung, an official sponsor of the competition, has launched its official fan page for the 2012 tournament,, and is setting up R16;Samsung Pop-up StadiumR17; at shopping malls in Angola, Ghana and Senegal. Each of the events is aimed at providing a space for football fans to enjoy the matches R11; inside and outside the stadiums – and to share their experiences and enthusiasm with other football supporters.
R20;Football is a passion we share with our customers in Africa, and so weR17;re pursuing ways to leverage our innovative technology to ensure fans get the best possible enjoyment of the tournament. We hope this will be a chance for African fans to show and share their passion towards football together,R21; said Mr. Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung.
We love your spirit, Africa
Fans that visit, will be able to view the latest game schedule and results, upload photos of their tournament experience, download  the official Wallpapers and Ringtones, and engage with other fans across the continent.
Fans will also have the opportunity to enter to win weekly prizes, including some of SamsungR17;s most popular products R11; such as the Samsung Galaxy Note, the Samsung Galaxy SII, the Samsung SmartTV and many other prizes.
Samsung will also be giving away a grand prize at the end of the competition, on the 29th of February, called the Samsung SmartLife! One lucky fan will win a Samsung all-in-one SmartLife package, which include a suite of products from SamsungR17;s Built for Africa line of great products designed for African consumers.. The prize includes the Samsung duracool refrigerator for example, which keeps food cool when the power goes out; the Samsung Triple Protector Air Conditioner, the only air conditioner built for Africa to endure African conditions; and the Samsung SurgeSafe TV, which includes built-in surge protection to ensure smooth viewing during power surges. Other prizes in this all-in-one package include a Samsung DeepFoam Washing Machine, Samsung Solar Panel Netbook, Samsung Home Theatre System, Samsung Blu-ray disc player, Samsung Galaxy Tab 10.1 and a Samsung Galaxy Note mobile phone.
Pop in to a Samsung R16;Pop-up StadiumR17;

The R16;Samsung Pop-up StadiumR17; R11; viewing areas with large screens and tiered seating R11; will be established at malls in Angola, Ghana and Senegal and run from January 20 – February 27. They will offer fans entertainment and involvement throughout the day. Each match will be shown live, and in between there will be dance contests R11; a freestyle R20;dance battleR21; with fans competing for the most acrobatic movements R11; recordings of football techniques, and football board games.
Fans will also have the opportunity to experience SamsungR17;s latest products and engage with innovative technology to enhance the excitement of African football.
The R16;Pop-Up StadiumR17; come in addition to fan activation programs that Samsung will run in the tournamentR17;s host nation, Gabon, where the R16;Samsung Football FestR17; will be held. The R16;Samsung Football FestR17; will include public viewing of matches with large screens, entertainment, mini-football and a Samsung product exhibition with giveaways for the fans.
R20;ItR17;s the excitement and passion of the fans that will make the R16;Pop-up StadiumR17; the best party at the Orange Africa Cup of Nations 2012 tournament. WeR17;ll be bringing our cutting-edge technology to the table to deliver a great experience for those fans,R21; said Mr. Sunny Hwang. R20;Samsung is thrilled to be a part of the energy and celebration of African football.R21;
Program Details
Location: Accra, Ghana
Venue: Accra Mall
Operation Hours: Open: 10 a.m. / Close: last game of the day
Location: Dakar, Senegal
Venue: Sea Plaza Mall
Operation Hours: Open: 10 a.m. / Close: last game of the day
Location: Luanda, Angola
Venue: Belas Shopping Mall
Operation Hours: Open: 10 a.m. / Close: last game of the day


About Othman Sheriff 347 Articles
Born and raised in Kenema district, eastern Sierra Leone, Othman Sheriff began practicing journalism during his school days as a youthhood hobby. With a bachelor's degree in mass-media and communication, and a Master’s degree in development and peacebuilding, Sheriff is the Editor-in-Chief and CEO of Critique Echo Newspaper. While tirelessly using journalism as a tool to place his country’s socioeconomic and political landscape under a magnifying glass, Sheriff is deeply involved in community development projects. Over the years, Sheriff has formulated and implemented billions of Leones worth of development projects with funds from Europe and USA. He is chiefly focused on community infrastructural development and economic resuscitation projects, fostering interethnic, interreligious and sociocultural cohesion among the young population in Kenema district. Sheriff is a member of many international peacebuilding initiatives including the United Religious Initiative (URI), International Association of Educators for World Peace (IAEWP), Intercultural Leaders Network and Youth Solidary Fund program of the United Nations Alliance of Civilization (UNAOC)

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