Africa Cup of Nations / Samsung Inspires Fans to ‘Show Their Spirit’ for Africa’s Biggest Football Tournament

30/01/2012 Othman Sheriff

PRESS RELEASE

JOHANNESBURG, South-Africa, January 30, 2012/ — Company creates spaces for fans to enjoy matches and share their passion for the game.

 
Samsung Electronics Co. Ltd. (http://www.samsung.com), a global leader in the consumer electronics industry – and long-time supporter of African football – is rallying fans across the continent to show their passion for the game, and has launched a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations Gabon-Equatorial Guinea 2012.
 
Samsung, an official sponsor of the competition, has launched its official fan page for the 2012 tournament, http://www.Getintothespirit.com, and is setting up R16;Samsung Pop-up StadiumR17; at shopping malls in Angola, Ghana and Senegal. Each of the events is aimed at providing a space for football fans to enjoy the matches R11; inside and outside the stadiums – and to share their experiences and enthusiasm with other football supporters.
 
R20;Football is a passion we share with our customers in Africa, and so weR17;re pursuing ways to leverage our innovative technology to ensure fans get the best possible enjoyment of the tournament. We hope this will be a chance for African fans to show and share their passion towards football together,R21; said Mr. Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung.
 
We love your spirit, Africa
 
Fans that visit www.getintothespirit.com, will be able to view the latest game schedule and results, upload photos of their tournament experience, download  the official http://www.Getintothespirit.com Wallpapers and Ringtones, and engage with other fans across the continent.
 
Fans will also have the opportunity to enter to win weekly prizes, including some of SamsungR17;s most popular products R11; such as the Samsung Galaxy Note, the Samsung Galaxy SII, the Samsung SmartTV and many other prizes.
 
Samsung will also be giving away a grand prize at the end of the competition, on the 29th of February, called the Samsung SmartLife! One lucky fan will win a Samsung all-in-one SmartLife package, which include a suite of products from SamsungR17;s Built for Africa line of great products designed for African consumers.. The prize includes the Samsung duracool refrigerator for example, which keeps food cool when the power goes out; the Samsung Triple Protector Air Conditioner, the only air conditioner built for Africa to endure African conditions; and the Samsung SurgeSafe TV, which includes built-in surge protection to ensure smooth viewing during power surges. Other prizes in this all-in-one package include a Samsung DeepFoam Washing Machine, Samsung Solar Panel Netbook, Samsung Home Theatre System, Samsung Blu-ray disc player, Samsung Galaxy Tab 10.1 and a Samsung Galaxy Note mobile phone.
 
Pop in to a Samsung R16;Pop-up StadiumR17;

The R16;Samsung Pop-up StadiumR17; R11; viewing areas with large screens and tiered seating R11; will be established at malls in Angola, Ghana and Senegal and run from January 20 – February 27. They will offer fans entertainment and involvement throughout the day. Each match will be shown live, and in between there will be dance contests R11; a freestyle R20;dance battleR21; with fans competing for the most acrobatic movements R11; recordings of football techniques, and football board games.
 
Fans will also have the opportunity to experience SamsungR17;s latest products and engage with innovative technology to enhance the excitement of African football.
 
The R16;Pop-Up StadiumR17; come in addition to fan activation programs that Samsung will run in the tournamentR17;s host nation, Gabon, where the R16;Samsung Football FestR17; will be held. The R16;Samsung Football FestR17; will include public viewing of matches with large screens, entertainment, mini-football and a Samsung product exhibition with giveaways for the fans.
 
R20;ItR17;s the excitement and passion of the fans that will make the R16;Pop-up StadiumR17; the best party at the Orange Africa Cup of Nations 2012 tournament. WeR17;ll be bringing our cutting-edge technology to the table to deliver a great experience for those fans,R21; said Mr. Sunny Hwang. R20;Samsung is thrilled to be a part of the energy and celebration of African football.R21;
 
Program Details
 
Location: Accra, Ghana
Venue: Accra Mall
Operation Hours: Open: 10 a.m. / Close: last game of the day
 
Location: Dakar, Senegal
Venue: Sea Plaza Mall
Operation Hours: Open: 10 a.m. / Close: last game of the day
 
Location: Luanda, Angola
Venue: Belas Shopping Mall
Operation Hours: Open: 10 a.m. / Close: last game of the day
 

Share
About Othman Sheriff 350 Articles
Othman Sheriff is an experienced Sierra Leonean development professional, peacebuilding practitioner, professional journalist and human rights advocate with over two decades of engagement in community development, youth empowerment, education, humanitarian assistance and international development cooperation. Born and raised in Kenema District, Eastern Sierra Leone, he has dedicated much of his professional career to improving the socioeconomic conditions of vulnerable and marginalised populations, particularly disadvantaged young people, women, children and underserved rural communities. As the Founder and Programme Director of Youth in Action for Development (YAD), Sheriff has played a leading role in mobilising international development assistance and coordinating community-driven interventions aimed at poverty reduction, sustainable livelihoods, social inclusion and grassroots development. Over the years, he has facilitated the mobilisation and implementation of development projects worth billions of Leones, supported by international development partners, including European development institutions, humanitarian organisations and United Nations agencies. A committed advocate for free and inclusive Technical and Vocational Education and Training (TVET), Sheriff spearheaded the establishment of the Youth Resource Academy (YRA) in 2018, through which he has championed access to practical, employment-oriented education for underprivileged youth, particularly young women, school dropouts, single mothers, widows, unemployed youth and individuals from economically disadvantaged households. So far, the Academy has provided vocational, technical and entrepreneurship training opportunities to more than 2,000 youth helping them acquire marketable skills, pursue self-employment and improve their economic independence. He also solicit funds to provide start up kits for the youth who graduated from the academy. In addition to his development and humanitarian work, Sheriff serves as the Editor-in-Chief and CEO of Critique Echo Newspaper, using journalism as a platform to promote accountability, responsible governance, social justice and public awareness of critical socioeconomic and human rights issues. He is a dedicate member of many international peacebuilding networks including the United Religions Initiative (URI), International Association of Educators for World Peace (IAEWP), Intercultural Leaders Network of the United Nations Alliance of Civilisations (UNAOC)`s Youth Solidarity Fund, and the alumni Association of King Hamad Youth Empowerment Awards. Through his leadership, advocacy and international partnerships, Sheriff continues to champion a vision of Sierra Leone in which disadvantaged young people have equitable access to education and economic opportunities, women and girls live free from violence and discrimination, human rights are respected, and communities are empowered to pursue peaceful, inclusive and sustainable development.

Be the first to comment

Leave a Reply

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.